Micro Matic are global leaders in keg to glass technology and point of sale branding but that does not mean that we are not the perfect fit for small, nimble breweries too.

Recently we were approached by Twinshock Brewery to produce a set of eye catching lenses to grab attention for their brand at point of purchase.

Just like the big global brands objectives, creating impact, attention and desire at point of purchase is the ambition for all beer brands. For Twinshock Brewery, it was a great bonus that they were able to tap into our POS expertise but with low barriers to entry such as high minimum order quantities or excessive lead times which they had presumed would accompany buying bespoke lenses for their brand.

Dayle Roberts from Twinshock Brewery was very complimentary of the Micro Matic new lens website and how it was exciting for him to be able to create professional lenses for his brand in a simple and convenient way. When asked about what it was like to use the website he said it was “simple to use, brilliant to be able to send his designer the easy to follow artwork guidelines” and most importantly he was “delighted with the results and the finished lenses”.

For smaller brands who do not have the budget for bespoke shapes, Micro Matic offer a range of shapes to suit brands who require shorter runs or seasonal ranges. Twinshock made great use of our round lenses with their eye catching design. You can see our range of round lenses and oval lenses available to design and order online on this website.

If you would like to discuss other projects and bespoke lens, handle or font design, please contact us and we will be delighted to help you create point of sale that creates brand recognition, attention and crucially, sales.