Porter Lancastrian, Britain’s leading manufacturer of draught beer fonts, was founded in 1936.
The company, which employs 40 people, is located in Chorley, North of Manchester, and has its own
manufacturing facility with in house design, engineering and sales functions.
With a dedicated focus on standard draught beer fonts, Porter Lancastrian has achieved a leading
position in this market segment in the UK. The company offers a wide variety of standard draught beer
fonts, tap handles and lenses, and customers can also create their own artwork and have a complete
branded draught beer font.
Micro Matic already has a strong market position in custom-designed draught beer fonts (with
the whole solution designed specifically to the customer’s wishes), and the acquisition of Porter
Lancastrian thus compliments Micro Matic’s current business extremely well. In addition to a
strengthened position in the important UK market, the acquisition makes it possible to sell Porter
Lancastrian’s products outside the UK through Micro Matic’s global sales network.
Andrew Brown, Managing Director of Porter Lancastrian, who will continue in his role of managing the
day to day business of the company after the acquisition, has said that ”by becoming part of Micro
Matic we can achieve positive synergies in our home market, and at the same time we get access to
valuable knowledge and know-how, not least through Micro Matic’s global sales organization”.
John O’Neill, Managing Director of Valpar Micro Matic, reiterated the advantages that this acquisition
would bring to the UK market, saying that “Porter Lancastrian is a proficient enterprise with a long
history, competent employees and visionary management. We do not often find a company that
complements our own business so well”.
At the same time, Søren Vilby, CEO of Micro Matic, confirmed that “the acquisition of Porter
Lancastrian clearly indicates our high expectation of the UK market, Europe’s largest market for
draught beer. Acquiring Porter Lancastrian will allow us to form close relationships with our UK
customers and together we will strengthen our UK market position”.
The acquisition is effective from today, with Porter Lancastrian becoming a welcome subsidiary of
Micro Matic’s UK based company Valpar Micro Matic Ltd.