Micro Matic are World leaders in
Valve in Keg technology, with approximately 70% market share. We have a long
relationship with global brands including Heineken, Guinness, Carlsberg and Molson
Coors but until recently, we did not have the sales team capacity to cover the smaller
and medium sized breweries and other retail opportunities for draft beer in the
UK.
In 2018 our sales team has been
strengthened by two experienced professionals joining Micro Matic UK. Paul
Cassells and Glen Houston both have significant experience in the market and
are already managing to service clients for Micro Matic who may have felt
overlooked through lack of sales resource in the UK in recent years.
Paul Cassells joined Micro Matic as
Sales Manager after over 20 years’ experience within the refrigeration and
brewery sector. He has previous experience within the brewery dispensing
industry and is already adding value to our customers by introducing
them to new solutions to create the perfect pour.
Glen Houston also recently joined
Micro Matic as Sales Manager after a career that began at South African
Breweries, which later became part of InBev. Glen has experience working at Britvic
then Heineken where he worked in the sales team for over 6 years with a focus
on point of sale.
Both Paul and Glen are keen to shape
the future of the UK on-trade market and felt Micro Matic gave them the
opportunity to really make a difference. With our new innovations such as Micro
Matic’s FlexiDraft technology and now the ability to order POS lenses online
via this, our bespoke lens website https://www.micro-matic.co.uk/, Paul and Glen are excited that they will be able to serve more
businesses with innovative and professional brewing solutions.
If you have a beer dispense problem
that Paul or Glen may be able to help with, they can be contacted on:
Paul Cassells - Sales Manager UK
Mobile Number: 07778509304
Email: pacas@micro-matic.co.uk
Glen Houston - Sales Manager UK
Mobile Number: 07771613721
Email: glhou@micro-matic.co.uk
They look forward to hearing from you.